Video marketing. It’s all the trend in the marketing world right now, and for a good reason.
From traditional television commercials back in the old days to today’s YouTube, Snapchat, Vimeo, Tiktok, Instagram, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While video marketing is easy and accessible for consumers, it also provides marketers with an engaging, flexible, and effortless access medium to reach their audiences.
Because they generate emotion, stories make for better marketing. They can influence who we trust, play on our memories, and assist us in making connections between different information. A great story can communicate a brand’s entire identity in less than three minutes, and brilliant storylines can help you be particularly convincing.
Why Should You Use Video Marketing?
Video marketing is essential to a business strategy. These are not only the elements that make it ideal for your target audience, who prefer short, engaging pieces, but they are also the features that make a video every marketer’s awesome template. Whenever you see your business brand on a video, you feel thrilled or excited because your brand is represented in it!
Video marketing is to make use of telling complicated ideas. After all, the purpose of video content is to clarify things for your audience, share customer stories, and inspire marketing-specific actions (things like demos, trials, subscriptions, and more).
Aside from video’s incomparable power to convert audience engagement to sales, the medium has become particularly useful to information marketers. It is since audience engagement for video can be tracked and measured in a meaningful way.
Businesses can directly link videos to the deals they are influencing, and they can use content engagement analytics to see which assets are actively engaging. It is the reporting that marketing urgently needs to quickly identify their most engaged leads and demonstrate the value of game-changing campaigns.
Advantages of Using Video Marketing
Aside from it is a rich visual medium, there are numerous advantages to embracing online video marketing into your online presence.
Simply put, the evidence tells a compelling story. These video marketing statistics demonstrate why so many businesses in industries ranging from B2B to Ecommerce are using this platform to explain why video marketing should be a part of your business.
Attract the Attention of the Viewer
Video content shows to garners more attention than other types of content. The state of content marketing today is highly competitive.
Consumers are inundated with content to look at and devote their time to reading/viewing. With more engaging your content, the more probable it is that it will be consumed.
Video Creates Trust
Conversions and sales can build on trust. Building trust, on the other hand, should be a separate goal.
The entire concept of content marketing is built on trust and the development of long-term relationships. Stop selling and start attracting people by providing them with exciting and valuable information.
Video content is more likely to pique people’s interests and elicit strong emotions.
Promotional videos can also help to build trust. Some customers are still wary of purchasing products and services over the internet because they are concerned about fraud and deception. Compelling marketing videos, on the other hand, present your products in a conversational tone.
YouTubers have emerged as the most powerful social media influencers for promoting your brand.
Video a Key to Understanding
Do you intend to launch a new product or service? Please make a video to show how it works. Users find it simple to grasp a product or service after watching an explanation video.
Interactive video is a new sort of media that has been shown to improve the time spent watching videos and effectively educate the buyer.
For example, if the product is sophisticated, you could opt to watch it from various perspectives while someone demonstrates it, providing you with the complete understanding possible.
Interactive training films are an excellent tool for teaching people how that works and are also pleasant.
Even the most apathetic buyers are captivated by video
Video is an excellent learning tool, but it is also quite simple to take.
Today’s lives are too hectic to devote time to reading lengthy product descriptions or delving deeply into services. The modern customer prefers to witness a product in action.
One of the most crucial motivators for using video in your content marketing is video preference.
Video Showcasing Personality
While words can express both knowledge and personality, the video does so in a more direct manner. In a few minutes, a firm CEO or another spokesman can define their personality through video. It instantly establishes trust and familiarity with a business. The goal here is to have someone speak for the company with a magnetic personality, an incredible voice, and a kind demeanor.
Video is a traffic generator
People stay on your page for longer lengths of time if you use video.
People are more likely to visit your website after viewing a video on YouTube or another social media channel than after viewing any other sort of content.
It is one of the primary reasons that so many B2B companies have started their video websites and are substantially investing in video content.
Assist in Increasing SEO
Google enjoys video – if you take the effort to create and optimize your videos for the search engine. It includes selecting the right platform, creating an appealing thumbnail, embedding it on a relevant webpage, and writing compelling titles and descriptions. Increased organic traffic will show a positive return on investment.
Search engines hunt for material that genuinely reflects the interest of viewers. A video attracts more and longer page views than almost anything else.
One of the most significant ways that video content can boost your SEO is through Google’s internal algorithm for generating search engine results pages. Remember that Google prioritizes two factors over all others: the quality of your content and its relevancy to someone’s initial search queries.
The more video content you develop, the more high-quality traffic you can direct to your websites, which will improve your overall SEO in the long term.
Not only that, but YouTube is the second largest search engine after Google. When you post your video to YouTube and your website, your exposure and chances of appearing in search are significantly boosted.
Give the people what they desire
Users choose video content from brands over emails, newsletters, social photos, social videos, blog posts, and downloaded information (such as PDFs).
Consumers utilize a variety of strategies to investigate their options when they are considering purchasing anything. Using a search engine, visiting a firm or product’s official website, looking at review websites, and viewing videos are just a few of the top strategies. Video might be added to each of those sites, increasing your brand’s chances of persuading the consumer.
Mobile Video Works Well
If you want your material to get noticed, it should include various multimedia types, such as videos. This is because multimedia works well with diverse device screens, which is significant given how many people access material through mobile devices. People have a habit of impatiently scrolling through their phones. Video provides something engaging to pique their interest.
Video Enhanced Brands
Video marketing is an effective strategy for establishing brand identities. Most studies have indicated that a succession of shorter, interesting films perform best for gaining attention and creating a brand, especially when shared across many social media networks. This facet of video marketing is particularly significant for small to medium-sized firms trying to expand their brand identification.
Video is becoming increasingly popular
One of the most significant advantages of live video marketing is that it encourages users to interact and leave comments. People become involved as a result of this interaction. The person(s) being videotaped on Facebook Live can see and respond to the comments.
Similarly, Instagram debuted IGTV, where one-hour movies can be published instead of Stories, which have a time limit. With an increasing number of consumers accessing video content on the go while holding their phone in the vertical position, IGTV is a terrific method to capitalize on this ever-growing trend.
Using video demonstrates that you are up to date
Inbound video marketing is a cutting-edge method of promoting your company. Customers value firms that are up to date since it indicates that they are still relevant. They’re still keeping their finger on the pulse of contemporary culture.
Furthermore, the video does not have to be traditional these days. With modern technologies like live video, Facebook and Instagram’s’stories’ feature, video filters, and more, you’re no longer expected only to create straightforward narratives. You can even experiment with virtual reality as an immersive video experience, with 64% of marketers reporting that it has been a successful tactic for them.
Video advertising is becoming more economical and widely available. Video adoption is increasing due to technological advancements and the ease with which it may be transmitted over the world.
If you want to draw your viewers in, emotionally connect with them, and then persuade them to take the next step, video is the way to go.