Similar to other forms of marketing, digital marketing is a way to communicate with and impact your future customers. The real difference is that you can communicate with and influence those customers via the internet. To communicate with current and potential customers, modern companies use digital marketing. They engage with their customer base through all available digital platforms, including search engines, social media, email, and other websites they’ve created online. These digital platforms have one thing in common: they make it easier to reach out to your customers and drive sales.
One of the best ways to learn about digital marketing is to follow a digital marketing course. A good course will help you build the skills you need to become a highly-successful digital marketer. You’ll be amazed by how quickly you’ll learn and how your skills can boost your career.
Online digital marketing courses assist you in improving your knowledge and providing academic assistance. Furthermore, most of these digital learning services are inexpensive, and some are even free.
We’ve compiled a list of excellent digital marketing courses that you can take. The list includes courses from respected organizations that are both free and charged.
Google’s online courses platform, the digital garage, offers free courses on a variety of topics in the tech, data, business, and career development domains. Google provides free digital marketing courses to help users develop their companies online in the field of digital marketing.
These courses are open to the public. You can choose a path based on your needs, whether you’re a writer, a small business owner, or an entrepreneur. The courses vary in length from less than 2 hours to more than 40 hours, and include both text and video materials.
The following are some of Google marketing courses:
- Fundamentals of Digital Marketing
- Marketing Analytics
- Use Digital Tools for Everyday Tasks
- Content, advertising, and social IMC
- Build Your Online Business
- Google ads
HubSpot Academy is a free online resource that offers digital marketing, content management, and sales courses. Their courses take between 2 and 7 hours to complete. A HubSpot Certification is a free and useful platform for expanding your expertise, showing your ability to perform various activities, and progressing throughout your career. Inbound Marketing, Growth Driven Design, Frictionless Sales, Email Marketing, and more are among the 15 certification tracks offered by the HubSpot Academy. When you complete the course, you will receive a recognized certificate.
The following topics are included in HubSpot courses:
- Content Marketing
- Inbound Marketing
- Social Media Marketing
- Email Marketing
- Contextual Marketing
Coursera is an online learning site with thousands of classes, specializations, and degrees available. To make its online certified courses possible, it collaborates with top universities and companies. Courses can be bought on a weekly, yearly, or one-time basis. If you want to audit a course, you will not obtain an accredited certificate upon completion.
Here are the most popular coursera courses:
- Machine Learning
- Google IT Automation with Python
- Fundamentals of Engineering Exam Review
- Programming for Everybody
- AI For Everyone
Skillshare is a website where you can watch live lecture series and learn a variety of skills. Many of the courses have extra resources such as worksheets and readings, as well as immersive community environments where students can discuss their work and give each other reviews. To date, Skillshare has explored a wide range of topics, but it is increasingly focusing on artistic or creative talents.
The following are some of Skillshare top courses:
- Personal Branding
- iPhone Filmmaking
- Intro to UX: Fundamentals of Usability
- Character Illustration
- How to Get Better at Drawing
This SEMRush Academy course is for you if you want to expand your digital marketing skills. This course is taught by a leading authority in the field who will illustrate various principles, processes, and strategies that will assist you when employed in a business environment. You’ll hear about various SEO strategies, content marketing, PPC, affiliate marketing, and social media marketing in this marketing lesson.
You will learn a lot about SEO tool and SEO practices by taking the Semrush academy course. As a result, it was as if someone was showing you SEO using a wonderful tool that you would surely use. The majority of the courses are short and can be finished in less than an hour.
Here are the top Semrush Academy courses:
- SEO COURSES
- CONTENT MARKETING
- PPC [PAY-PER-CLICK]
- SMM [ SOCIAL MEDIA MARKETING]
Online Career Accelerator
Online Career Accelerator programs provide training to students from fundamental to advanced study in digital marketing today, world-class courses offered, supportive assistance from their certified team of mentors and coaches who can help students in their journey to find high-paying remote jobs.
Online Career Accelerator also provides tools and resources to its students to take their skills to the next level.
Online Career Accelerator is a ten-week program with an in-depth and comprehensive course in digital marketing. Students will learn the latest tools used in today’s digital marketing industry. Even after the students have already finished the ten-week course, Online Career Accelerator still assists them, such as mentoring students with their work application, job interview preparation and help in writing a good resume and cover letter.
The Online Career Accelerator program covers:
- Introduction to Digital Marketing
- Facebook Ads
- Google Ads
- Email Marketing
- Career Opportunities
- How can you achieve a High Income every month
- How to Make a Good Quality Resume and Cover letter
Digital Marketing Specialist (Simplilearn)
Simplilearn Digital Marketing Specialist Program includes over 35 instructor-led classes, 45 projects, and preparation for five different certifications.
It started in 2009 as a blog for project managers and now a well-known online training program for professionals in cybersecurity, project management, and digital marketing. Its intensive Digital Marketing Specialist master’s program prepares students for various digital marketing certifications, making it our top choice for advanced users.
The Digital Marketing Specialist certification course is a long and complex, and in-depth course covering all you need to know to understand digital marketing, including SEO, social media, Facebook and Google ads, conversion optimization, web analytics, and more. The course is a four-month-long program that requires a weekly commitment of ten hours and consists of over 35 instructor-led online classes led by various expert trainers.
Udemy Digital Marketing Course
Udemy Digital Marketing Courses is one of the biggest learning platforms available online today. They offer a wide variety of online digital marketing courses.
This 12 in 1 paid digital marketing course by Udemy includes the following topics, and certification is issued once the students finished the course; however, it is not free.
- Facebook Ads
- Google Analytics
- Google Ads
- Social Media Marketing
- Email marketing
- Application Marketing
- Linkedin Marketing
- YouTube Marketing
- SEO Writing
- Market Research
Internet Marketing for Smart People (Copyblogger)
For over 15 years, Copyblogger has been a leading website for content and digital marketing advice. Its course focuses on content strategy and marketing, making it ideal for freelancers.
Brian Clark, a writer, founded Copyblogger in 2006 as a way to teach freelancers and entrepreneurs in writing content that persuades and gets results, he developed the Internet Marketing for Smart People course condenses the best-published content on the site into an actionable plan for content marketers, making it our top pick for freelancers.
Internet Marketing for Smart People is based on what Copyblogger calls the “Four Pillars of Online Marketing Success”: relationships, direct response copywriting, content marketing, and “having something worth selling.” The material is delivered via email in 20 parts, with a new lesson on one of the four pillars available each week.
Copyblogger’s course also provides a behind-the-scenes look at the strategies used to build and launch the website’s own successful content marketing system, allowing you to see the principles in action. Downloadable eBooks that delve deeper into the topics taught are also included with the course.
Although the website claims that Internet Marketing for Smart People is free, the signup link on the page takes you to a registration page for Copyblogger Pro, which costs $495 per year and includes access to masterclasses, supplementary sessions, networking opportunities, and more.
The Digital Marketing Specialist Masters program, on the other hand, is not cheap, costing a one-time fee of $1,499 or $136 per month with a payment plan.
Online Marketing Foundations (LinkedIn Learning)
The platform’s Online Marketing Foundations course, which includes a 30-day free trial and automatic access to 16,000+ courses, can be purchased with a monthly or annual subscription.
Lynda Weinman, a computer instructor, founded Lynda.com, a software training website, in 1995. LinkedIn acquired it in 2015 and rebranded it as LinkedIn Learning.
Brad Batesole, a professional growth marketer who has been teaching LinkedIn Learning courses for nearly six years, teaches Online Marketing Foundations. The course is only four hours long and can be completed within the 30-day free trial period, making it our top choice for flexible pricing.
Four hours of video were divided into 13 lessons with quizzes and an online notebook in Online Marketing Foundations. The course explains modern digital marketing techniques in layman’s terms and demonstrates how to create online marketing campaigns for search, video, social, email, and display channels.
Brad then walks students through an evaluation of their website and conversion goals, as well as how to get the most out of SEO and set up text and display ads, build communities on social networks, and launch successful email marketing campaigns, among other things. After completing the course, you will receive a certificate of completion, which you can print and share on your LinkedIn profile. In addition, the course qualifies for 4.5 PDUs (Professional Development Units) from the Project Management Institute (PMI).
After signing up, LinkedIn Learning provides free access to all course content in the Online Marketing Foundations course for 30 days. Following that, you will be charged $29.99 per month (or $19.99 per month if paid annually). You will also have access to a library of over 16,000 courses on business, creative, and technology topics as part of your subscription.