LinkedIn is a major online networking platform with over 700 million users worldwide. It is the place to go if you are looking for a job and want to network. It is the most effective professional tool for expanding and maintaining your network, searching for jobs, and establishing your professional brand.
LinkedIn is useful since it allows you to find and apply for jobs, build your professional identity, reconnect with former contacts, search for companies and their employees, and keep up with news about your connections, groups, and companies.
So, if you don’t have an account yet, sign up already! It is important to have one and have an online presence. It’s your link to the world of possibilities; you may as well put it to good use by letting everyone know that you’re job-ready and ready to take on the professional world.
Although LinkedIn is free to use, paid subscriptions are available as well. Premium subscriptions provide features such as Premium Career, Sales Navigator, Recruiter Lite, Premium Business, and LinkedIn Learning. You can choose any of the features depending on your need.
If you already have an account but it is not getting much attention, try adjusting a few things and avoiding the blunders below:
Using the wrong profile picture
Your profile photo is your first chance to impress a recruiter or client because it can show how nice, friendly, and dependable you are. As they say, a picture is worth a thousand words. So, if you are using the wrong profile picture or none at all, recruiters may not even glance at your profile.
A good profile photo is:
- A snapshot taken not long ago. Make sure it accurately represents how you look on a daily basis. Wear proper clothing (what you usually wear to work) and smile. Also, make sure you are using a solo photo (without your spouse or dogs) with the right lighting and filters. Most importantly, your face should occupy at least 60% of the round frame.
- A high-resolution image with an ideal size of 400 x 400 pixels, or a file size not more than 8 MB.
Using job title as your headline
Don’t just say “marketing manager” or a “virtual assistant,” instead, highlight your skills and the advantages of working with you in 120 characters or less.
It may be short but creativity is the key. Don’t worry you can expound more about your skills in the summary section.
Not using the summary section
Your LinkedIn headline may be attractive but leaving the summary section empty may cause your potential employers to leave and forget about your profile.
The summary section is another way to impress potential employers by introducing yourself and giving an overview of your professional life in 2,000 words at the maximum. It should include facts about your work experience, as well as highlights of your accomplishments and personality. In a nutshell, this is where you pitch yourself and your services.
Not including contact information
The main reason for joining the platform is to get connections. If your contact information is not visible, potential employers won’t be able to reach you. Make sure to include your contact information (email address and phone number) in the summary section as well.
Not personalizing connection request
It is preferable to add a personal touch to your connection request rather than relying on the default message “I’d like to connect with you on LinkedIn” to connect with others. Introduce yourself, indicate how you found them, and your intention to connect.
Having a good profile boosts your chances of building future connections and transforming your career over time. LinkedIn is the best place to find and be found by others. So, pay attention to your profile and avoid these common mistakes to ensure that you are found in the best possible light.