A career in digital marketing is appealing and in demand today. Getting paid to spend all day on Facebook is living the dream.
While digital marketing does require a significant amount of time spent on social media platforms, some blogging, monitoring email campaigns, and a few GIFs here and there, there are numerous reasons why this is such a popular career.
For beginners, it’s a new industry that’s constantly growing and changing. It’s also one of the few jobs that require a valid combination of creativity and analytical thinking skills, so having a job in digital marketing, you’re always on your toes and never get the chance to say, “My job is so boring.”
So you want to start a career in digital marketing. Perhaps you studied and finished marketing in college and are now ready to put your knowledge to use in the real world.
Or maybe you majored in something else but have been thinking about a career in digital marketing. Perhaps you work in another industry but crave the excitement and creativity that digital marketing provides.
The truth is that landing your first marketing job (or any job, for that matter) can be difficult. At least, that’s how a student felt after graduating from college. Having some knowledge but little to no experience, and wasn’t sure how to transition from student to employee.
People believe they are unable to begin a career in growth marketing because they lack experience. These are some insights only of individuals who thought digital marketing is for those who only have experience.
Did you know that regardless of your knowledge and current qualifications and experience, you can land a six-figure digital marketing job? Yes, it is possible to gain and land a job without a solid digital marketing experience.
Many people struggle to find a job they want for two reasons:
- They use the same out-of-date job-search advice as every other candidate.
- They do not put in the extra effort required to learn new skills and beat out the competition.
Here are some tips and guides about getting a job in digital marketing without having experience. Keep reading to learn more.
Determine the Type of Marketing Job You Prefer
You might even have a firm idea of the type of marketing role you want to pursue. Or maybe you’re still learning about your options or thinking about a few various options. That’s fine!
Just make sure you’re familiar with the primary marketing roles, such as email marketing, brand management, and product marketing, and that you’re considering what kind of job you’d like to take on. As well as how and what do you see yourself doing in the long run. You can always start in a general role to strengthen your skills and figure out where you want to go next.
Find your passion and specialty
Many people would say to be the best digital marketer, and one should do it all. Yes, it’s good to know various tasks. Still, it is unnecessary for a beginner who has no experience in digital marketing.
Instead of knowing a bit of everything but not mastering any of the issues, specialize in cluster-between-like topics. And do them all on a master level. Focus on one area that you think can understand and interests you the most.
Are you more of a creative person, into data, or a lot more like in technical aspects of digital marketing.
If you are more creative, then specialize in social media marketing or content marketing, depending on your interest. Then you can niche down to focus more on Facebook, Instagram, YouTube, or any other ‘new’ social media platforms out there.
These days, companies are hiring for niche jobs–and recruiting specialists in a specific area.
Follow the blogs, newsletters, and social media accounts of marketing experts.
Keep up to date on what industry leaders are reporting and experimenting with within their marketing campaigns. You can follow and subscribe to social media platforms, sign up for their newsletters, and read articles they’ve written on sites.
You can learn from the trends these experts notice or the new campaigns they launch by following them. Many experts also publish case studies based on natural brands and actual campaign results, providing you with in-depth insights into digital marketing strategies and best practices.
As you get to know the players in this industry, you’ll be able to identify people and companies you’d like to work for, as well as areas of marketing you’re particularly interested in and may want to specialize in later on.
You can also use this information later in your interviews to demonstrate to recruiters and hiring managers that you are up to date on industry trends and what they may mean for a specific business. It’s an opportunity to show your enthusiasm and passion for the role, which can set you apart from other newbies or career changer candidates.
Establish Relationships with Mentors
A mentor can help you write an effective cover letter and resume to help you stand out from the rest. If an interview is lined up for you, your mentor can advise you on asking the hiring managers.
Some mentors will even use their personal and professional connections to recommend you to companies looking for qualified applicants to fill various digital marketing positions. And, because companies prefer candidates who are personally recommended by someone they know and trust, because of that, you have a better chance of getting hired and landing your first digital marketing job even if you have no experience.
Mentors can come from different backgrounds. Did you have a great relationship with your marketing internship supervisor? Do you keep in touch with your marketing professor whose class you thoroughly enjoyed? Did you click with one of the people you met during an informational interview? As you form relationships with people, you may find yourself turning to one or more of them as mentors regularly.
Create Your Material
You can get a taste of the real world of marketing by creating your content to distribute and promote.
Begin a blog and create your website, a niche Instagram account, or even a YouTube channel or podcast to help you hone your digital marketing skills and demonstrate your potential to prospective employers.
Remember to think about getting inside your target audience’s heads, creating high-value content, and learning from what doesn’t work and works for this audience.
It is an excellent way to spend your time looking for work or planning a job search. It never bothers to have a creative, independent project to talk about in interviews to demonstrate your passion, hard work, and skills, especially if you lack formal marketing experience.
Emphasize your Marketing skills.
Even if you don’t have full-time marketing experience (or a marketing degree), you probably already have some of the skills required for success in the field. Whether through coursework, freelance or independent projects, internships, volunteering, or a different type of role, you’re trying to transition out.
Because you took statistics and data analysis in your classes or previously worked in consulting, you may be well-versed in reading and gleaning insights from data. Perhaps you’re already an expert at content writing because you worked on your college newspaper, attended writing workshops, or write email newsletters for a nonprofit with which you volunteer.
Or you’ve gained sales experience from working in retail, which has helped you pay attention to your customers’ goals and how your product can help them achieve those goals.
If you have previous work experience from a non-marketing job, what skills did you learn to apply to a marketing job? Ask yourself the same question about your prior coursework, activities, and anything else you’ve done.
Look for similarities between the skills you know you have and the ones highlighted in a job description you’re interested in applying. Include these transferable skills in your cover letter and resume, and be prepared to discuss them during interviews.
Be enthusiastic but honest in your job hunting
Last but not least, be confident but not dishonest in your interviews and applications. You don’t want to tell potential employers that you have experience or expertise that you can’t back up.
Instead, be sincere in your desire to advance as a marketer and contribute to and grow the company. Tell them about the skills you’ve begun to develop, but don’t try to appear to know everything. Working in marketing entails understanding that there is always more to learn and demonstrate your ability to grow and adapt in a changing field constantly.
As you begin to do some of the tips above, keep in mind that getting a digital marketing job is similar to getting any other job in some ways. You’ll need to put in the effort, prepare thoroughly, and make yourself stand out as much as possible to others. Unlike in other roles, you can think of that process—telling your story and demonstrating why you’re the best fit for the job—as yet another way you’re preparing for a career in marketing. After all, getting and landing a job in the digital marketing industry is all about marketing yourself.