The coronavirus pandemic of 2020 has made one thing vividly clear: that the new normal is here to stay. As consumers shift towards a more online-centric lifestyle, more and more businesses struggle to reach out to these potential customers. Because of this, becoming an online marketer is now one of the most lucrative career paths to take.
Of course, with so many people jumping on this trend, you need to stand out in a sea of hopeful digital marketers. They say first impressions last, so you’ll need to come up with an outstanding digital marketing resume to stand out from the rest. After all, when applying for a job, you’re essentially marketing yourself.
Tips on making an outstanding Digital Marketing Resume
As a digital marketer, you’re already expected to know how to make your content appealing. However, there are times that the ‘essentials’ just seem to fly over your head. Listed below are some tips to not only give your resume a cleaner look, but to make it (and likewise you) eligible for the next stage.
K.I.S.S. (Keep It Short and Simple)
More often than not, recruiters have to sift through hundreds of applications on a daily basis. They usually spare only 5-10 seconds to look at your resume. If you don’t make it easy on the eyes with a simple but direct approach, chances are it will be falling in queue for the trash bin.
Proper use of resume introduction
This is usually the first thing the recruiters read about you before they even go through the rest of your resume, so you need to make this catchy. It could be a very brief (3-4 lines long) summary of your previous achievements in digital marketing (make it quantifiable) or list down your objective; what you’re aiming to achieve once you’re a part of the company. It also helps to include the company name in your introduction.
Be mindful of design
Keeping things short and easy to understand is good for any resume, but if your layout looks messy and unprofessional, it doesn’t matter how short you make it. It will just tell the employer that you have no eye for design. Marketing is all about making eye-catching content. If you’re trying to flex your skills in designing software interfaces, social networking ads graphics, or company landing page without actually making a product yet, your resume is the best place to start.
Smart use of colors and fonts can make reading the resume easier for the human resource manager. Just be sure not to go overboard. Pictures are generally not advised as they take away important document space, unless specifically requested or on a separate page.
Use bullet points
Bullet points are a favored tactic. You can quickly describe what you do and your achievements in short sentences or make a clean list of your skillset. This can be considered a test of your marketing skills as well, since this clues your would-be employer on how you’re able to break down all that info into bite-sized digestible bits.
Quantify your bullet points
Bullet points aren’t just for listing down past duties and accomplishments. Include how much of an impact you were able to make. Information such as percent growth in market share, savings that the company was able to make or increased number of clicks on ads that you’ve personally handled are extremely valuable to any company and can set you apart from other applicants.
Show samples of your work
Most recruiters want to know if you’re really as good as you say in your resume and not just all fluff. Having links to an online portfolio with your previous graphics and artwork if you handled a role in design, or articles and blogs if you handled content writing can really help back up your claims that you’re the right person for the job.
Know the company
If you’re applying for a company, it’s always a good idea to know what you’re getting into. Look into what the company does, the kind of work they want you to do, their product line and their vision. Check their previous job listings and try to find feedback from both current and previous employees. This will give you an idea if the company’s a good match for you. If you don’t like how a company does things, don’t believe in the company’s products nor their mission and vision, chances are it’s not for you.
Identify the target market
Each company has a different target market in mind. When applying for a company, familiarize yourself with who their market is and adapt to it. This will make it easier to make design decisions, graphics and use terminology more suitable to that group.
Customize, customize, customize
Resumes are not a one-size-fits-all kind of thing. Once you’ve identified what the company needs, their target market and job you’re applying for, you can modify your resume to suit them. You’ll be able to highlight your most relevant skills, what keywords to use, and which parts of your background will be most interesting to the human resource team or hiring manager.
Mastery of certain software such as Adobe Illustrator, Premiere Pro, Mailchimp or WordPress can also give you a major edge against other applicants. As always, highlight mastery over software that is most relevant to the role you’re applying for.
Most recruiters would like to know the most recent role and the tasks you had before your application. List down the most relevant from latest to least and weed out irrelevant work experience. No one from a digital marketing company needs to know you worked as a fry cook in McDonalds some 10+ years ago.
Your value proposition
Applying in a digital marketing position is all about selling yourself. What kind of value can you offer to the company? What can you provide for your employer that no one else can? Be detailed in this part. Quantify. If done correctly, you can win over every other applicant and have the recruiter scrambling for the reply button.