Despite the COVID-19 pandemic, people who are separated in their homes are now more connected than ever. Smartphones have practically become extensions of the human hand; people now talk to their audio equipment and computers; wrist communicators like that from power rangers have become a reality. All this is made possible by technology.
Brands now struggle to bring this technology to consumers. As we shift towards a more digital lifestyle, so too does the playing field for marketing. Physical newspaper and magazine ads have now become a thing of the past. Companies have taken their business to YouTube, Facebook, and Instagram with fiery enthusiasm.
Digital marketing has now become mandatory for any business that wishes to stay relevant today and for the years to come. It makes sense if you think about it. How much time do people spend on social media sites these days? Unlimited scrolling on Facebook, following their favorite artists on Twitter and TikTok, burning the hours away on YouTube. Brands want to be seen, and digital marketing is a gold mine of opportunity. It can be cheaper than traditional marketing and allow the company to reach a broader range of people.
That being said, how competitive is the digital marketing market?
Digital Marketers In Very High Demand
According to Search Engine Journal, LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with over 1.5 million job openings in various categories. The sentiment is echoed by McKinley Marketing Partners in their blog post for hiring trends of 2021.
LinkedIn also confirms this in their article by stating that digital marketing roles grew by nearly 33%. The demand for digital content creators grew by 49% year-over-year.
Enter the Freelancers
Digital marketing has many categories in of itself. Search Engine Optimization (SEO), Corporate Blogging, Facebook, YouTube and Google Ads, Copywriting, Social Media Managing, UI Design, the list goes on. With how important digital marketing is nowadays, several professionals want in on the market.
Some companies can afford to hire from top-end marketing agencies. Still, when all they need is a quick and short article regarding their product, it doesn’t make much sense to drop hundreds of dollars on that from a professional agency. That’s where freelancers come in.
What are freelancers?
For the most part, Freelancers are trained individuals that offer their skills and services across multiple platforms. With online courses being the norm now, anyone can essentially become one. The importance of digital marketing and the abundance of learning resources has led to intense competition within this segment. Freelancers with marketing experts worldwide are competing for online visibility, making it difficult for anyone actually to stand out.
Are they effective?
Now, you may question their effectiveness. These people may not be professionals and may not have the skills required. Why would you let them handle your business?
The truth is, they are ruthlessly effective. Many brands worldwide look down on freelancers due to a lack of certification or affiliation with significant marketing companies. While that part is true, certification can be earned. Day in and day out, hundreds of professionally crafted online courses such as LinkedIn, SkillShare, Digital Marketing Institute, and Udemy certify that the freelancer is sufficiently trained and can deliver quality content on a more professional level.
To top it all off, since digital marketing is such a broad term, freelancers need to learn various skills that enable them to perform multiple different tasks. One can start as in Website Development, then add Content Development to their skillset. They can take up Content Writing and branch off to Copywriting and SEO Manager. Can some handle Social Media Management, and once there, they can also take up Data Analytics to provide good feedback to your company.
Advantages of Freelancers
Freelancers have several advantages over marketing agencies.
- They are dedicated to getting your message across the board
- They can help build your brand instead of making the brand of an agency
- Communication is accessible and direct instead of having to go through various channels
- They can work from anywhere
- They can give updates on tasks quickly
- They are quick to adapt to changing situations and environments
- They can offer different viewpoints and new realizations
- They are engaged in communities with other freelancers, often sharing skills, experiences, and expertise
- They can use a variety of tools to work with
- They can have multiple related skillsets, serving as an all-in-one solution for your needs
- If they lack in a skill, they can learn it on the fly instead of needing months-long training periods
Best places to find freelance digital marketers
As mentioned above, freelance digital marketers are involved in freelancing communities, often having groups on Facebook or other social media sites. They aren’t your typical company employee and have the freedom to choose their clients, their work conditions, and their rates.
You can find freelancers putting up their skills for hire in, but not limited to, the following sites:
As freelance digital marketers are not bound to any one company, they are free to put listings on multiple sites in various tasks. Do not be surprised to see the same person offering their services on various sites.
There is no shortage of people claiming to be freelance digital marketers, and with the way things are, it looks to be getting more and more crowded each day.
Companies shouldn’t be overwhelmed by the number of freelancers sending in applications when posting an online job offering. You’ll be surprised to see the number of big names doing this as well, and this might be the break you need to push an online campaign.