Since the global pandemic, freelancing has been more popular. It has evolved into a full-time opportunity for people seeking a better work-life balance, much higher salary, and greater job satisfaction.
Many people have benefited from freelancing. Regular employees now have the option to work from home and make freelancing jobs a side hustle or a business.
More corporations are hiring freelancers because of their specialized skills, expertise, and cost-effectiveness. Companies hire freelancers for their project-based work rather than delegating the work to full-time employees.
What are the skills you need to succeed in freelancing this year?
Graphic design. Companies hire out graphic designers who are familiar with tools like Photoshop, InDesign, Illustrator, and Canva to create logos and labels.
Web design. This requires a basic knowledge of computer programming and a freelancer must have skills in coding-languages such as HTML (HyperText Markup Language) and CSS (Cascading Style Sheets).
Web designers can choose to specialize in:
- User experience (UX)
- User interface (UI)
- Visual design
Search engine optimization (SEO). SEO is a marketing strategy that helps businesses’ searchability and visibility in the online world. SEO enables engagement, traffic, and conversions. A freelancer in the SEO niche must know how to use tools like Ahrefs or SEM Rush.
Ecommerce consulting. Experts in online shopping platforms such as Woocommerce, Shopify, and Amazon are required for online businesses. Ecommerce consultants assist in the development and management of online stores.
Photography. Photographers are hired by businesses to document company events, personnel, and items for use on social media sites like Facebook and Instagram, as well as online stores. Photographers must be familiar with photo processing software such as Lightroom and Photoshop.
Video editing. Video editors are in high demand as they have the technical skills to craft interesting high-quality videos to tell a company’s story, brand identity, and generate leads. As a video editor, one must know how to:
- Remove any unnecessary footage
- Resolve the technical issue
- Merge multiple clips
- Insert graphics and transitions
- Fix bad audio
- Modify or enhance color
- Make sure the story flows well
Video marketing. Companies use videos to reach out to potential customers. Customers expect video marketers to ensure that their video content is watched from beginning to end.
Freelance writing. It’s a skill that doesn’t take a degree or school to master, only pure perseverance and a knack for writing. Writers can earn money by doing the following:
- Blog writing
- Content writing
- Ghost writing
- Grant writing
A freelance writer needs a portfolio or website to display his or her samples of work.
Proofreading/Copyediting. Proofreading and editing are two different tasks. A proofreader and editor, therefore, have different roles. A proofreader examines the text for errors in spelling, grammar, and punctuation. Meanwhile, an editor suggests changes to enhance writing workflow.
Translation. If you can write and read in more than one language, you’ll have a lot of options for translation jobs. Many firms are looking for freelancers that can translate medical, legal, and technical materials into multiple languages.
Transcription. Transcribing audio sounds from videos, phone calls, podcasts, or webinars into written text is a skill. To create an error-free document, transcriptionists must have both typing and grammar skills.
Voice Talent. Voice-over, voice acting, and narration jobs are all in high demand. You can apply as a voice talent if you have a clear and distinct speaking voice.
Teaching English. If you have a college diploma or teaching certification, online teaching may be a suitable fit for you. There is a significant need for English tutors. TEFL (Teaching English as a Foreign Language) TESOL (Teaching English to Speakers of Other Languages) certifications are required to work as an independent freelance instructor.
Sales. Companies recruit freelancers because they are cost effective. This is absolutely true when it comes to recruiting freelancing sales people. Freelancers are paid on a commission or performance basis.
Personable, optimistic, and a good listener are all qualities that salespeople must possess. Sales is not for everyone, though. Sales is not a reliable source of income if you have a family to feed or bills to pay.
Customer support. Customer support requires good communication skills such as active listening, empathy, respect, and responsiveness. Companies hire freelancers who can render customer support after regular business hours.
Bookkeeping. To manage their records, business owners use freelance accountants and bookkeepers. Certification is not essential for a freelancer, but it does provide an edge in terms of reputation and marketability. Quickbooks and other accounting or bookkeeping software must be learned.
Virtual assistant. Clients who need help to stay organized hire virtual assistants who are quick thinkers and have the discipline, motivation, and the following skills to succeed as a freelancer:
- Word processing skills include data entry and typing
- Oral communication and writing skills. It is important to excel in both areas, especially if your job requires you to deliver reports, manage emails, and give presentations.
- Computer skills to do your task effectively. It is a plus if you have the knowledge of Microsoft Word and Excel, Google Docs and Sheets. It is also essential that you know how to use the Internet for research tasks or support for your employer’s database system.
Social media management. Companies use their online presence to promote their products and services. A social media manager needs to have knowledge of social media platforms like Facebook, Instagram, Pinterest, Twitter, and Youtube. A social media manager also needs to be creative and responsive.
Digital marketing. Businesses have all the reasons to need a digital marketing strategy to penetrate the online world and win customers, or make sales in the process. Digital marketing is a high-paying job once you get to know the system. You don’t need to have a degree to become one.
Check out the Online Career Accelerator if you want to gain new skills or upskill. It’s an online learning platform that prepares students for a career in digital marketing.
Freelancing offers you the best chance to earn more depending on your abilities. Figure out what suits your skills. Then, enjoy the benefits!